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Author: Lise

Lise Desormeaux became an agent of change in the 80’s by doing what others dismissed as absurd. She listed properties with better incentives for buyer agents and raised asking prices for homes that weren’t selling. Lise would then bet her reputation on the impact of a well decorated home against the standard time line an average house stayed on the market. While colleagues laughed at her for wasting time on ideas that couldn’t possibly work, she and her sellers would laugh right back at them…all the way to the closing table and the bank. Lise lives and breathes real estate strategy. The fifth child of a respected Canadian Home Builder, Lise inherited her father’s love of the industry during her formative years. While her friends were playing house, Lise was learning how to construct them, building her foundational knowledge of the industry. Ms. Desormeaux began her professional career as a mortgage underwriter at Continental Bank of Canada in Alberta, where she was soon promoted to loan officer. She later moved to New Jersey and into to a new mortgage position. Displaying a skill set quite different from her banking colleagues, Lise credits her then-manager with pointing her directly into real estate sales, where she earned the nickname “FSBO (For Sale By Owner) Queen” creating innovative sales techniques used commonly today. She remained a Realtor until a developer took notice of her talents and background and hired her as Vice President of his Real Estate division, where she was responsible for marketing the company’s real estate portfolio. In 2002, Ms. Desormeaux pioneered home staging by establishing RMR-Real Estate Marketing Results, a company founded on the sheer audacity of going against the norm during a robust real estate market. Lise took her earned reputation as “FSBO Queen”, and combined with decades of experience in construction, sales, marketing, and business development she then created a company that has proven consistently its ability to sell homes at higher prices in less time. RMR is an innovative full-service real estate marketing and home staging company located in the prestigious business district of Buckhead in Atlanta, GA. Currently, Ms. Desormeaux serves as the Founder and CEO of RMR as well as ESIL, LLC a media production company providing a Brand of “Do-it-Yourself” product line of residential real estate marketing and home staging strategies aimed at the US marketplace. Ms. Desormeaux is also the proud mother of a teenage daughter Jordan. Both Jordan and Lise reside in Atlanta, GA.

http://www.rmr-usa.com

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